Our goal for every project is to give users the best experience possible. Engaging and friction-less experiences entice people to interact with calls-to-action and lead to better Return on Investment (ROI) and reaching critical Key Performance Indicators (KPIs) in the process.
Identify the target audience
Gather requirements
Ask why does someone need this experience and what solution to a problem are we providing
Define KPIs and desired calls-to-action
Determine the definition of success
Design
Creating the Experience
Armed with quality research, we begin to design the user experience by creating user flow diagrams, wireframes, designs, and prototypes.
Mapping out the user experience
Design User Interfaces
Create Design Guide
Visualize each step of the experience
Prototype key interactions
Development
Bringing the Experience to Life
Time to bring the designed interactions to life. This involves coding the XR experience and integrating it with the chosen platform.
Develop the end-to-end experience
Test and iterate each step to ensure the design vision is carried through and performs well without errors
Engage focus groups to go through the experience and provide feedback on improvements
Deploy
Launch the Experience
It’s ALIVE! Now the fun really begins as people enjoy the experience created.
Deploy at Trade Shows, in the App Stores, on Websites or Interactive Kiosks, in Corporate Training Centers, or any number of other locations
Analyze data to track user activity to ensure KPIs are met and that people are really interacting with the calls-to-action
Start planning the next successful immersive experience campaign!