Launch trailer we created for the social media campaign utilizing 360° video for a unique trivia contest to boost viewership of the Noir Alley TV series on Turner Classic Movies. Over 60,000 interactions during the two-month campaign!
THE ASK
Build a 360° experience to help build a new fan engagement
Create an original Noir story
Create swag for fan giveaways
Create original characters
Create an expandable world
Pay homage to old Film Noir
Engage with Noir Alley social media
Gamification
Create merchandise for online store
Do something different
MISSION ACCOMPLISHED
Fans loved this interactive social campaign and garnered over 60,000 interactions over two months!
Noir Alley: 360° of Noir -
Venture into the darkness of Noir Alley with an interactive 360 experience.
This was made originally for Turner Classic Movies: TCM and Noir Alley to be used for their conventions and Social Media campaigns, in collaboration with Dean Velez and a team of creatives!
Watch episode 1 on YouTube:
https://youtu.be/fcUUlNOfwOc?si=vc6L2RK_xyEJj6Qi
More episodes on our YouTube Channel:
https://www.youtube.com/@XR-DOJO/videos
HOW DID WE DO IT?
Learn more below.
