Augmented Reality Mobile App
Dropt
Gamified Augmented Reality
- ClientDropt
- Year2018-2022
- RoleUI/UX, Design, Augmented Realty, Mobile App Development, Unity
Made with
Vision
Dropt wanted to gamify the shopping experience and drive traffic to local and national retailers in a novel way. The concept was a hybrid Groupon meets Pokemon experience that was the first of its kind.
Solution
We built a mobile app experience that allowed brands to place any item/offer in augmented reality at any time and place that could be engaged, collected, and then redeemed at available locations. Users would open the app, pan around the smartphone and visually see floating offers. Then they would press on them to see the offer and choose to collect and redeem at a retailer.
Results
- App ran for 3+ years after launch
- Over 10,000 concurrent daily users, with bursts over 50,000
- User Rating of 4.2
- Added scavenger hunt capabilities for large events
- Targeted local businesses, events/festivals, sports, and college campuses
- Overall a fun and engaging project!
